Yesterday I got a call from the Yellow Page rep. If you're a business owner, you get these twice a year, maybe more. The rep was trying to sell me on online advertising with Yellowpages.com, and as he was running through his script, he rattled off a unbelievable statistic. He said 32% of all searches in the Triangle were done on Yellowpages.com.
I had to laugh. 32%?, I said, You've got to be kidding. No, he said, and then continued by saying that it was an independent statistic, not one taken by Bell South. He said the name of the surveying company, but I don't remember. Not that it matters; I'm pretty sure whoever came up with that statistic had to do some serious massaging to get a number like 32%. I told him that I keep stats on all my websites, and if I saw that 32% of the referring links on my clients sites came from Yellowpages.com, I'd be calling him.
